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Michael Mackney Case Study

The Challenge

Michael Mackney found us through the Kajabi Experts Store with a common new entrepreneur problem – he had a course ready to sell but lacked the tech skills and cohesive branding to create a professional online presence.
As someone new to the online business space, Michael needed everything: a homepage that would convert visitors, course product customization, and most importantly, a unified visual brand that would make him look credible and professional from day one.

The Solution: A Complete Brand & Website Transformation

We tackled Michael's project by delivering four key services:
Website Style Guide Basic Branding Package
Since Michael was new to online business, we started with the foundation – creating a cohesive visual brand. We developed a complete brand style board including brand colors, fonts, website elements, backgrounds, and sample imagery. This essential first step gave Michael the professional online presence every new business needs.
New Account Website Theme Customization
We set up Michael's Kajabi account with professional styling across all essential pages:
Login Page
404 Page
Storefront Page
Member Library Page
Terms & Conditions Page
Privacy Policy Page
Cookie Policy Page
Basic Product (Course) Template Customization
Michael provided his complete course content and outline, which we uploaded to Kajabi. We created custom module and lesson thumbnails and styled his product dashboard and lesson pages to perfectly match his new branding, giving his students a smooth learning experience.
Homepage Template Customization
Using the Aimee Green Website theme templates from Penny In Your Pocket as the foundation, we blended Michael's new brand colors, fonts, images, and copy into a stunning homepage. After two revisions, Michael had a fully branded, launch-ready homepage.

The Results

Michael went from having no online presence to owning a complete, professional Kajabi setup that positioned him as a credible expert in his field. With his cohesive branding, optimized course structure, and conversion-focused homepage, he was ready to launch and start making money right away.
Outcome: A professional, launch-ready online course business that looks like he's been in the game for years.
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Posted Jul 8, 2025

Complete brand and website transformation for Michael Mackney's online course business.

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