B2B Website Optimization for iPipeline
Abhishek 😊
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Posted May 26, 2025
Redesigned iPipeline's websites to enhance user engagement and unify navigation.
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Timeline
Jan 1, 2022 - Mar 31, 2022
Clients
iPipeline
UX Designer & Researcher | B2B Website Optimization
Redesigned iPipeline’s global websites (US, UK, DE) to unify navigation and enhance user engagement.
Conducted cross-market UX research and competitive analysis to identify pain points in iPipeline’s B2B platform, focusing on fragmented user journeys.
Optimized sitemap and IA to create a cohesive, intuitive navigation structure across 3 regions, improving findability and reducing bounce rates.
Led redesign of key pages (e.g., homepage, Contact Us), aligning UX with user needs and business goals to drive conversions.
Delivered user-friendly UI updates while maintaining brand consistency for a seamless global experience.