Blog-Real Estate Social Media Marketing.pdf
Regine Laguilles
A 5-Point Guide for Using Facebook, Instagram,
and TikTok in Real Estate Social Media Marketing
In today’s fast-paced modern world, one of the most used digital platforms is social media.
It is already a crucial part of our daily lives. More than its main purpose of communication
and connecting with other people, social media has pivoted to become a game changer
for the field of business especially marketing. Thus, social media marketing is undeniably
powerful in launching and advertising your products for a wider reach and engagements.
Acknowledging the enormous scope of its potential, the real estate business has begun
to utilize social media as a valuable marketing tool. Out with the traditional way of giving
flyers or posters, social media will help you introduce your business to the whole world.
In this article, we will take a closer look at how real estate industry experts may use social
media to boost their marketing efforts and achieve success in the competitive
marketplace of the sector.
Hence, we provide you with 5 points that will primarily guide you in channeling your real
estate marketing in social media.
1. Know the real estate trends
The industry is evolving through time. We have to bear in mind that the present generation
may have a different taste and demands from the past age bracket. Having some
knowledge of the general real estate trends, especially in social media, will help you
distinguish what to offer for potential clients and audience.
For instance, when the COVID-19 pandemic strikes and brought up many changes in
how we live, including our jobs, several workers shifted from remote or work at home
setup since everyone were limited or not allowed to go outside due to the risk of being
infected by the said virus. With this, you can use this WFH trend in offering some
condominium or houses that have built-in soundproof offices to be able to work with little
to no intrusions.
Moreover, the generations of today are becoming more reliant on digital technologies that
is why it is effective to market properties in social media that are integrated with these
jaw-dropping technologies and innovations. These aspects can be given emphasis by
you when endorsing your real estate properties in social media.
2. Research about your property’s whereabouts
One of the most significant points to take in real estate social media marketing is
having in-depth research about the locations of your properties. It is a crucial point to
know what are the best things that these locations can offer for your prospective clients.
For example, a property situated in an urban part of the United States is what you have
been marketing. It will be helpful to research its distance from the nearest market or
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hospital or even highlight what are the walking distance cafes or fast-food chains close to
the location. Also, you may list the nearest tourist spots in the property location as this
may also attract buyers who are intently looking for it.
In a nutshell, in marketing your real estate in social media, you must take into account of
promoting the location of the properties themselves and not just you’re your business
could offer to them.
3. Establish your branding through creating social media page
Creating either a Facebook, Instagram, TikTok page or all of them can help in
establishing your branding. This could help in building brand awareness in social media
which will help your business be remembered easily and reach your target audience. You
can do this in many ways such as defining your brand identity as how you would want
people to perceive your brand and its image. Additionally, it must be noted that every
social media platform has its strengths and weaknesses in marketing, so you must know
how to build your brand in every platform and consider the audiences it has.
Having appealing graphics also such as logos and calling cards posted in your
social media pages can help you establish your desired brand identity.
4. Never ignore the power of compelling multimedia contents
If you are to utilize social media in marketing, you should post quality contents that
will resonate with your brand or business. Having multimedia content such as photos,
videos, and copies that are proven engaging and trendy will be beneficial to the growth
of your engagements in social media. It may also be powerful sometimes to post
humorous memes that are related to the real estate industry.
As the three platforms, Facebook, Instagram, and TikTok, all of these have now
the reels feature where you can post short-form videos. Most of the social media users
have a short span of time and attention in watching every video. Thus, reels are a useful
feature to showcase videos of houses or properties that will give the audience a glimpse
of its aesthetics and general appearance.
5. Collaborate with influencers for broader publicity
Working with influencers or experts in the field might help you connect with new
audiences and increase the reach of your brand. You can partner with local influencers,
real estate blogs, or interior designers to advertise your properties or give helpful views
about the industry. Such collaborations can expose your business to a broader audience
while also establishing credibility through ties with reputable persons or organizations.
You might want to consider hiring those content creators or influencers online that are
most watched such as in TikTok and has several followers already in their platforms.
There are also vloggers or creators that are experts in relation to the real estate industry
such as architects and interior designers who are creating reviews and sharing tips about
houses and properties for the content to be more informative and reliable.
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Overall, harnessing the full potential of social media in marketing will bring you
cost-effective, up-to-date ways of endorsing your brand and business. Whether you’re a
start-up or well-established businessperson in the real estate industry, social media
marketing using the abovementioned three main platforms will help you generate
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Posted Jun 25, 2023
This blog was assigned to me by a private client for their real estate business based in the U.S. Should be persuasive and informative for the general audience.
