Blog-Real Estate Social Media Marketing.pdf

A 5-Point Guide for Using Facebook, Instagram,

and TikTok in Real Estate Social Media Marketing

In today’s fast-paced modern world, one of the most used digital platforms is social media.

It is already a crucial part of our daily lives. More than its main purpose of communication

and connecting with other people, social media has pivoted to become a game changer

for the field of business especially marketing. Thus, social media marketing is undeniably

powerful in launching and advertising your products for a wider reach and engagements.

Acknowledging the enormous scope of its potential, the real estate business has begun

to utilize social media as a valuable marketing tool. Out with the traditional way of giving

flyers or posters, social media will help you introduce your business to the whole world.

In this article, we will take a closer look at how real estate industry experts may use social

media to boost their marketing efforts and achieve success in the competitive

marketplace of the sector.

Hence, we provide you with 5 points that will primarily guide you in channeling your real

estate marketing in social media.

1. Know the real estate trends

The industry is evolving through time. We have to bear in mind that the present generation

may have a different taste and demands from the past age bracket. Having some

knowledge of the general real estate trends, especially in social media, will help you

distinguish what to offer for potential clients and audience.

For instance, when the COVID-19 pandemic strikes and brought up many changes in

how we live, including our jobs, several workers shifted from remote or work at home

setup since everyone were limited or not allowed to go outside due to the risk of being

infected by the said virus. With this, you can use this WFH trend in offering some

condominium or houses that have built-in soundproof offices to be able to work with little

to no intrusions.

Moreover, the generations of today are becoming more reliant on digital technologies that

is why it is effective to market properties in social media that are integrated with these

jaw-dropping technologies and innovations. These aspects can be given emphasis by

you when endorsing your real estate properties in social media.

2. Research about your property’s whereabouts

One of the most significant points to take in real estate social media marketing is

having in-depth research about the locations of your properties. It is a crucial point to

know what are the best things that these locations can offer for your prospective clients.

For example, a property situated in an urban part of the United States is what you have

been marketing. It will be helpful to research its distance from the nearest market or

hospital or even highlight what are the walking distance cafes or fast-food chains close to

the location. Also, you may list the nearest tourist spots in the property location as this

may also attract buyers who are intently looking for it.

In a nutshell, in marketing your real estate in social media, you must take into account of

promoting the location of the properties themselves and not just you’re your business

could offer to them.

3. Establish your branding through creating social media page

Creating either a Facebook, Instagram, TikTok page or all of them can help in

establishing your branding. This could help in building brand awareness in social media

which will help your business be remembered easily and reach your target audience. You

can do this in many ways such as defining your brand identity as how you would want

people to perceive your brand and its image. Additionally, it must be noted that every

social media platform has its strengths and weaknesses in marketing, so you must know

how to build your brand in every platform and consider the audiences it has.

Having appealing graphics also such as logos and calling cards posted in your

social media pages can help you establish your desired brand identity.

4. Never ignore the power of compelling multimedia contents

If you are to utilize social media in marketing, you should post quality contents that

will resonate with your brand or business. Having multimedia content such as photos,

videos, and copies that are proven engaging and trendy will be beneficial to the growth

of your engagements in social media. It may also be powerful sometimes to post

humorous memes that are related to the real estate industry.

As the three platforms, Facebook, Instagram, and TikTok, all of these have now

the reels feature where you can post short-form videos. Most of the social media users

have a short span of time and attention in watching every video. Thus, reels are a useful

feature to showcase videos of houses or properties that will give the audience a glimpse

of its aesthetics and general appearance.

5. Collaborate with influencers for broader publicity

Working with influencers or experts in the field might help you connect with new

audiences and increase the reach of your brand. You can partner with local influencers,

real estate blogs, or interior designers to advertise your properties or give helpful views

about the industry. Such collaborations can expose your business to a broader audience

while also establishing credibility through ties with reputable persons or organizations.

You might want to consider hiring those content creators or influencers online that are

most watched such as in TikTok and has several followers already in their platforms.

There are also vloggers or creators that are experts in relation to the real estate industry

such as architects and interior designers who are creating reviews and sharing tips about

houses and properties for the content to be more informative and reliable.

Overall, harnessing the full potential of social media in marketing will bring you

cost-effective, up-to-date ways of endorsing your brand and business. Whether you’re a

start-up or well-established businessperson in the real estate industry, social media

marketing using the abovementioned three main platforms will help you generate