All Yoga Training - Website Redesign
Norbert Kurunci
All Yoga Training - Landing page and sales page redesign
Industry: Yoga Teacher Training · Bali & Thailand
Focus: Conversion-focused web design
The Challenge
All Yoga had been growing since 2009, but its website had grown with it. Over time, new sections and styles were added without a unified system, leaving the experience visually inconsistent, text-heavy, and difficult to navigate.
The school had a strong offer and a credible reputation, but the website wasn't making that value easy to understand — or making the path to application easy to follow.
Landing Page Hero - BEFORE
Before the redesign, the landing page didn’t visually communicate anything about the teacher training program. Two girls on a beach didn’t really convey what the teacher training program was about
Landing Page Hero - AFTER
The redesign incorporated a video provided by the client, showcasing the entire work process. The layout improves readability and creates a clearer user flow.
The Approach
I redesigned the experience around one simple goal: make the decision to apply clearer and easier.
The new direction introduced a consistent design system, a mobile-first layout, and a modular card-based interface inspired by the clarity of Apple and Airbnb.
Content was reorganized around the visitor's decision-making journey, with information grouped into concise, scannable sections. Key actions such as Apply Now, Contact Us, and Get Brochure were given a consistent presence throughout the experience.
The visual language was intentionally minimal and image-driven, allowing the school's locations, courses, and real student experience to become the focus.
Sales Page Scroll-trough
Pricing section - BEFORE
Before the redesign, getting the price was difficult and unintuitive. When you selected a date, the page reloaded with a new hero section displaying the price for that specific date. Visitors had to go through several steps to book their spot, and every point of friction meant a potential lost student.
Pricing section - After
The completely rethought pricing section made the booking process much easier. By selecting a date, the modular pricing card automatically updates without refreshing the page, displaying a clear “Reserve Your Spot” call to action that leads directly to checkout.
The Result
The redesign transformed a fragmented website into a clearer, more cohesive conversion experience.
A unified visual system now connects the pages, dense information has been simplified, and the application journey is more intentional — helping visitors move from discovering the school to understanding the offer and taking action.
The result is a website that feels as credible, professional, and inspiring as the experience All Yoga provides.
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Posted Aug 16, 2026
Redesigned All Yoga Training's website for improved conversion and user experience.
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Timeline
Jun 20, 2026 - Jul 4, 2026
Clients
All Yoga Training
