Mockup: Girlfriend Collective Valentine's Day Email Campaign

Camille Ollivierre

Digital Marketer
Email Marketer
Copywriter
Subject: A Love Day Reset, Just for You

Because you’re the dream girl you’ve been waiting for

Flow into comfort with our wide-leg lounge pants, sustainably crafted from recycled cotton and TENCEL™.

You deserve loungewear as soft and dreamy as your love for yourself.

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There’s nothing more empowering than the love you cultivate within. People may come and go, but the relationship you have with yourself is forever. You are the girl of your own dreams, the one you’ve been waiting for. On this Love Day, we want to support your journey inward with the gift of comfort.
Transformation isn’t easy. It’s a deep dive into your soul, where you rewrite old stories and create new, vibrant ones. As you do the inner work, why not wrap yourself in rituals of self-love that remind you of your true essence? That’s why we’ve designed something special, just for you.
Wrap yourself in our super soft, drapey intimate wear — a Dream Robe that feel like a gentle hug. Light a candle, take a warm bath, and write yourself a sweet love letter. This is your time to celebrate you.
This Love Day, we invite you to clutch that glass of pinot grigio, stare into the ocean of your soul, and drape yourself in luxury. Our Dream Robe is not just silky soft and breathable; it’s also sustainably made from recycled cotton and TENCEL™ Modal because what’s good for the planet is good for you.
Enjoy your morning tea while perfecting your gua sha routine, knowing that your robe isn’t just chic, but biodegradable too. With two deep pockets, it’s designed to hold whatever you need as you drift through your day, catching you even when you’re deep in your feels.
Complete your look with our matching Snooze Short and Twilight Tank. There’s just something about matching pajamas that makes you feel like you’ve got it all together. Made for comfort and sweet dreams, they’re perfect for applying hand cream, achieving REM, and turning on those wave sounds as you drift off.
Our new lounge shorts offer cloud-like softness with a breezy, relaxed silhouette — perfect for any nighttime ritual, especially deep sleep. Say goodbye to that old tee and step into an era of self-love with our ultra-cozy sleepwear. (Goals.)
At Girlfriend Collective, we believe good things come to those who don’t waste — time, energy, or the peace of mind that comes with living sustainably. This Love Day, let us remind you of how deserving you are of comfort, ease, and, most importantly, living a life that feels like a dream.
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