The brief for this project was to create a brand identity for a coffee shop with the name Brewtopia. Brewtopia' is a coffee company with a focus on high-quality, sustainable and ethically sourced coffee beans. The brand is geared towards avid coffee drinkers, who appreciate the taste and social significance of a great cup of coffee.

Brewtopia's brand purpose is to help give a good, fun start to their customers' day. Contradicting most calm coffee shops, they wanted to somehow make their coffee shop more than just a place to get coffee, it's a lifestyle.