Introduction:

We’re redefining the golf experience by offering a unique blend of chic and affordability. Get ready to tee off in style and comfort while feeling like your most confident self.

Core Value:

Elevate your presence, empower your game: We believe that every woman deserves to feel empowered on and off the golf course. Our core value revolves around providing stylish yet affordable golf attire, empowering women to express themselves confidently and excel in their game.

Brand Personality:

1. Chic & Trendsetting: Our brand embodies a chic and trendsetting personality that marries golf tradition with modern style.

2. Inclusive: We foster an inclusive environment where women of all ages, skill levels, and backgrounds feel welcome and represented.

3. Confident & Relatable: We exude confidence and relatability, understanding the unique needs and aspirations of women golfers.

4. Innovative: We constantly seek innovative ways to merge fashion and function, ensuring our products enhance both the golf experience and personal style.

Audience:

1. Golfers: Women who want to look fashionable on the golf course without compromising comfort or course standards.

2. Budget-Conscious Shoppers: Individuals who seek affordable yet high-quality golf clothing options.

3. Beginners & Enthusiasts: Novice golfers looking for stylish attire that helps them feel confident as they learn the game, as well as experienced golf enthusiasts who appreciate a fresh take on golf fashion.

Market & Competitors:

Market: The women's golf fashion market is growing rapidly, with a demand for more contemporary and affordable options. Women golfers are seeking brands that reflect their personal style while adhering to (sometimes strict) golf course dress codes.

Competitors: While there are established golf clothing brands, our brand stands out due to its unique combination of affordability, trendiness, and adherence to golf course standards. Some competitors include traditional golf apparel brands (local pro shops, Ralph Lauren, etc.) and fashion-forward athletic wear companies (Lululemon, Nike). However, these brands often cater more to the male market or lack the specific blend of affordability and fashion-forwardness that our brand offers.