I focused on enhancing the overall user experience by optimizing website navigation, streamlining the purchasing journey, and improving the usability of the website. These efforts were aimed at ensuring that our customers had a seamless and enjoyable experience while shopping online, ultimately contributing to increased sales and customer satisfaction. One of the key enhancements was the integration of Clearpay, a payment option that allows customers to make purchases in installments, providing them with greater flexibility and convenience during the checkout process.