Creating events to make an e-commerce fashion brand come to life is vital to make clients loyal and trusting of the brand. These events consist of various engaging activities like raffles and games that follow the theme of the brand's last collection.

The concept of this event was to create engagement and loyalty with the Madrid-based clients, as Fake Gods had only done these in Barcelona. Moreover, to promote the new collection in an exclusive way, as the clients would have the benefit of seeing, trying on and purchasing the garments.

To promote the event, as it was highly anticipated in previous branded content like the weekly YouTube videos - which consist in casual style filming the day to day of creating a streetwear brand - therefore, only an instagram post was created using graphics which evoke the traditional elements of Madrid. Moreover, this post was reforced with various stories (for example Q&A) of how the event was going to be.

This post had a very positive result as it had a reach of 42,000 users.

The branding and image of the event are very important to convey and connect to the new collection. The decision was to create a very graphic image with some elements as key, such as vinyls and pool tables and balls. These elements were shown in the garments so it made sense to rationalize the designs.

The results of the event were very successful for the brand, having very positive revenue results. Moreover, a notable follower and engagement increase. This therefore creates a bigger sales opportunity for the new collection and assures loyalty and trust in the brand when creating more events or launching new collections.

In addition, this event was also used as a content creation opportunity, having analogue and digital pictures and also having a model to have a mini session before the opening and create a promotional post with the content.