This project involved designing a

This project involved designing a high-converting Shopify landing page for Nerdwax, the leading anti-slip eyewear wax. My focus was on merging DTC (Direct-to-Consumer) strategy with a "Secretly Nerdy" brand aesthetic.

Key Contributions:

Conversion Rate Optimization (CRO): Designed a streamlined layout to solve the "slipping glasses" pain point using the Nerdwax Slimline Oct Value Pack.

SEO Keyword Strategy: Flooded the backend and copy with high-ranking terms: anti-slip glasses wax, eyewear retainer, Shark Tank products, and beeswax for sunglasses.

Social Proof & Authority: Curated a "As Seen On" section (BuzzFeed, Mashable) and integrated video tutorials to boost consumer trust.

UX/UI Design: Created a mobile-responsive interface featuring a retailer map, product upsells, and brand storytelling.