Introduction: Turning "Budget Burn" into Scalable ROI. AD Manager is a strategic SaaS design concept built for performance advertisers who need total visibility and real-time control over their multi-channel spend.

Role: UX/UI Designer & Copywriter

Focus: SaaS Landing Page, Conversion Rate Optimization (CRO)

To design a high-converting SaaS landing page that positions AD Manager as a "Premium Command Center."

Clarity: Create a unified dashboard that simplifies complex attribution data.

Trust: Establish authority through clean, dark-mode aesthetics and logical comparisons.

Conversion: Drive sign-ups by emphasizing "Actionable Insights" (Smart Alerts) rather than just "Static Reporting."

Streamlined User Journey: Designed a frictionless flow from a bold value proposition to a tiered pricing structure that grows with the user.

Scalable Component Library: Developed a consistent design system (buttons, tables, grid modules) that can be easily expanded for the actual app interface.

Market Positioning: Successfully positioned the product as a premium alternative to legacy spreadsheets and biased platform reporting.