AI-Generated : Independent Apparel Campaign
Nicolas Mariotti
A realistic, AI-generated campaign created for an independent clothing brand focused on functional outerwear and contemporary lifestyle design. The project was conceived to showcase garments in a raw, real-world context — far from studio setups — highlighting texture, material, and wearability in challenging weather conditions.
Campaign visual showcasing functional outerwear in real-world, cold coastal conditions
Set along a cold, coastal landscape, the visuals emphasize resilience, movement, and presence, aligning with the values of independent brands that prioritize authenticity over polish.
Campaign visual showcasing functional outerwear in real-world, cold coastal conditions
The series combines intimate portraits and wider environmental shots to build a cohesive visual narrative. Natural light, muted tones, and subtle imperfections (wind, moisture, skin texture) contribute to a photoshoot-grade realism while maintaining a strong editorial identity.
Campaign visual showcasing functional outerwear in real-world, cold coastal conditions
This campaign demonstrates how AI-generated visuals can be used as a flexible, cost-efficient alternative to traditional fashion shoots, without compromising artistic direction, realism, or brand integrity.
Campaign visual showcasing functional outerwear in real-world, cold coastal conditions
Extreme close-up capturing skin, water, and natural light in raw detail.
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Posted Dec 15, 2025
A realistic campaign for an independent clothing brand, showcasing functional outerwear in raw coastal conditions with editorial, photoshoot-grade realism.
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