AI-Generated : Imagined Campaigns, Real Editorial Energy

The project is not affiliated with any of the referenced brands. It’s a creative exploration of synthetic photography as a tool for art direction: using AI to prototype campaign ideas, test moods, and build a spec portfolio that lives somewhere between fashion editorial, billboard ad and digital experiment.

This series is a set of AI-generated spec ads inspired by contemporary luxury beauty and clean editorial fashion. The goal was to see how far generative tools can push the feeling of a real campaign without a client, a brief or a production team — just direction, taste and precise prompting.

Each visual is built around a strong, minimal portrait: tight framing, confident eye contact (or profile), and typography that echoes the visual language of iconic brands. Skin texture, sweat, leather, grain and light are treated as design elements, giving the images a tangible, almost cinematic realism.