Project Overview: Art by Tabby

Tabitha Qualls is an inspiring artist and occupational therapist whose journey into the world of art began uniquely. Diagnosed with juvenile glaucoma at age 7, Tabitha has lived most of her life with only 2% of her optic nerve functioning, classifying her as legally blind. Despite these challenges, her passion for creating art was ignited by her niece, Bekah, who encouraged her to start watercolor painting. This marked a turning point for Tabitha, overcoming her fears of judgment and embracing her creative potential. Art for Tabitha is not only a form of stress relief but also a spiritual practice, deeply intertwined with her faith and supported by her family and friends. Today, she is dedicated to sharing the joy of art, "one brushstroke at a time," hoping to inspire and bless others through her work.

The project encompassed the conceptualization and execution of a comprehensive branding package, including logo design, typography selection, color palette development, and the creation of mockups. Emphasizing a minimalist aesthetic, every element was meticulously crafted to reflect the ethos of Art by Tabby.