Shreyansh Bisht
I began working with this client in August 2023. Here is the graphic trend of keywords and organic traffic:
Not really. We might get traffic, but we can't convert it.
I'm sharing these graphics because it's the only thing our client allowed me to share.
Let's dive into the work completed: 1. Programmatic SEO (no coding required)
2. In-depth Keyword Research and Content Categorization 3. SEO Title/Meta Optimization (incorporating main keywords and aligning with user intent on landing pages) 4. Hreflang Implementation (for multiple languages)
5. Comparison Pages Implementation (to increase pages that generate real conversions) 6. Focus on High-Converting Keywords 7. Hotjar Utilization (to improve user experience and guide users toward conversion by adding call-to-actions, highlighting key parts of the landing page, and making it more user-friendly)
8. Revenue-Focused Content (avoiding informational pages and concentrating on content that generates revenue, as different types of content serve different purposes for a company)It's quite common for SEOs and companies to focus on keywords that don't generate profit or conversions because they don't see traffic data on SEMrush, even though there is actual traffic. What do I mean by "high-converting keywords"? 1. Comparisons & Alternatives
2. Customer's pain point combined with KW
3. Questions related to their problem
Typically, SEOs and agencies prioritize high-volume keywords over addressing customer problems, which results in traffic but no conversions. We focus on bottom-of-the-funnel (BOFU) content and driving conversions.