DreamSense: A High-Converting, Configurable Replo Landing Page

DreamSense needed a dedicated landing page for the CoolSense mattress collection, built specifically to support Meta and Google paid traffic. The goals were clear: minimize distractions, reduce opportunities to navigate away, and maximize conversion rate compared to their standard Shopify PDP.

The brief called for a single, streamlined buying experience that let customers configure their purchase — mattress model, size, and an optional adjustable base — without ever leaving the page. Inspiration references (including Suri's combined product experience) set the bar for what "seamless configuration" should feel like.

The added complexity: the mattress models and adjustable base bundles existed as genuinely separate Shopify products, each with its own pricing and variant structure — not a single SKU with simple options. Designing a configurator that felt unified to the customer, while staying accurate to the underlying product data, was the core design and technical problem to solve.

Design first, build second. Rather than jumping straight into Replo, the first design pass was built directly against the approved template structure and shared for same-day feedback — keeping the process fast without sacrificing a proper review cycle before development began.

Copy architecture, not just copywriting. Existing product copy from DreamSense's two mattress PDPs was mapped onto the reference template's section-by-section structure, distinguishing between content that needed to stay product-specific (benefits, layer diagrams) and content that needed to work universally across every possible configuration (the buying-flow steps, trust signals, FAQ). New copy — including configurator microcopy and an FAQ section addressing configuration-specific questions — was written to fill the gaps, using DreamSense's own brand voice and mission pillars pulled from their About page.

A configuration flow that mirrors real inventory. The buying flow was designed to move customers through mattress → size → base in a way that always reflects real, purchasable product combinations — never presenting an option that doesn't actually exist in the store.

A fully configurable landing page with a persistent buy box that updates price, description, and options in real time based on the customer's selections

A conditional buying flow where the adjustable base step only appears when relevant to the customer's selections — keeping the experience focused and free of dead ends

A simplified, distraction-free navigation experience built specifically for paid traffic, replacing the standard site header

Full copy suite: hero messaging, benefit sections, brand story integration, FAQ, and closing call-to-action

Ongoing, same-day collaboration with the client throughout design and build, keeping the project on track for a tight end-of-week deadline

The full build — from brief intake to a launch-ready, desktop-first landing page — was delivered on schedule within the client's requested timeline, with the client reviewing and approving each stage along the way. The final page gives DreamSense a dedicated, conversion-focused destination for paid acquisition that reflects their brand voice while guiding customers through a configuration experience built around their actual product catalog.