Brand Website: Cross Fire Cooking

Oli Gill

Brand Strategist

Web Designer

Web Developer

Elementor

Figma

WordPress

Matt Cross, the founder of Cross Fire Cooking, had a thriving social media presence. His engaging posts and videos showcased his passion for live fire cooking, the artistry of his BBQ classes, and the unique experience he offered with private fire-based catering. This strong social presence had built a community around Cross Fire Cooking, generating a lot of interest.

The existing website, more of a glorified landing page, failed to capture the essence of what Matt and Cross Fire Cooking were all about.

However, when potential clients followed that interest to Matt's website, they were met with disappointment. The website, more of a glorified landing page, failed to capture the essence of what Matt and Cross Fire Cooking were all about.

Here's why the website wasn't working:

Limited Content: The website likely lacked detailed descriptions of Matt's expertise, the specific offerings of Cross Fire Cooking, and the mouthwatering results one could expect.

Visuals: Social media thrives on captivating visuals, but the website might not have showcased high-quality photos or videos that brought the fire, the food, and the experience to life.

User Experience (UX): The website's design and functionality might not have been user-friendly. It could have been difficult for potential clients to navigate, find the information they needed, or take the next step (booking a class or contacting Matt).

SEO: The website might not have been optimized for search engines, making it hard for potential clients searching for "live fire cooking classes" or "private fire catering" to discover Cross Fire Cooking.

This disconnect between the vibrant social media presence and the static website was hindering Matt's ability to convert online interest into paying customers.

Project Solution: Igniting Cross Fire Cooking's Online Presence

Bridging the gap between Cross Fire Cooking's thriving social media presence and its underperforming website, I implemented a comprehensive web development and digital strategy solution. This involved crafting a brand-focused website, enhancing user experience, optimizing for search engines, and developing a data-driven digital marketing strategy.

crafting a brand-focused website, enhancing user experience, optimizing for search engines, and developing a data-driven digital marketing strategy.

Crafting a Brand-Focused Website: We designed and developed a visually compelling website that served as a digital extension of Cross Fire Cooking's brand identity. High-quality photos and videos brought the sizzle and flavor of live fire cooking to life, showcasing Matt's expertise and the unique experiences offered through his classes and catering services. The website also featured detailed descriptions of each service, ensuring potential clients could easily find the information they craved.

Enhancing User Experience (UX): A user-friendly design and intuitive navigation were prioritized to facilitate seamless user journeys. This allowed potential clients to explore class offerings, catering packages, and contact information with ease, ultimately encouraging them to book or inquire about Matt's services.

Optimizing for Search Engines (SEO): We implemented a data-driven SEO strategy to improve the website's ranking for relevant keywords like "live fire cooking classes" and "private bbq catering." This ensured that potential clients actively searching for these services would discover Cross Fire Cooking.

Developing a Digital Marketing Strategy: A data-driven digital marketing strategy was crafted to attract new clients and convert their online interest into bookings. This strategy could encompass various tactics such as targeted social media advertising, collaborations with relevant food influencers and email marketing campaigns showcasing upcoming classes and special offers.

By implementing this multifaceted solution, I aimed to create a website that not only reflected the vibrancy of Cross Fire Cooking's social media presence but also actively converted online interest into paying customers.

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Posted Apr 2, 2024

Cross Fire Cooking's social media sizzled, but their website fell flat. We revamped it with a brand-focused design, smooth user experience, and SEO boost.

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