Referly is a B2B sales platform that helps sales and marketing teams identify and engage with their warmest leads through network signals and automated outreach.

The full value of Referly (signal detection, network intelligence, AI automation) is difficult to grasp immediately. Users don't see the real impact of automation in real time, making it hard to justify adoption before results accumulate.

A new feature (the dialer) was incorporated as an immediately activable offer, addressable to a broader user base and delivering fast, tangible results. From there, the experience progressively reveals the depth of the product: network signal detection and agent automation. KPI dashboards were designed to make Referly's long-term value visible and measurable.

Sector: Sales, AI

Year: 2025

Client website: referly.io

Webapp design

Brand identity (by La rampe)