Goanna Capital is a global investment firm specializing in private markets. It invests in high-potential tech companies from mid-stage to pre-IPO and facilitates secondary market transactions for private equity investors. The firm also provides co-investment opportunities, enabling partners to invest alongside its funds with lower fees. The objective is to design a modern, intuitive platform that showcases Goanna Capital’s investment strategies, portfolio, and co-investment opportunities.

Complex Investment Landscape - Communicating Goanna Capital’s multi-faceted investment approach (mid-stage to pre-IPO, secondaries, and co-investments) in a clear and digestible way.

Investor Trust & Transparency - Building credibility through a seamless UX that provides clear insights into investment opportunities and processes.

Balancing Depth & Simplicity - Designing an interface that delivers comprehensive financial data without overwhelming users.

Research & Analysis – Studied Goanna Capital’s investment model, user needs (investors, founders), and competitor platforms to define key UX requirements.

Information Architecture & Wireframing – Structured the platform to ensure clarity in navigating strategies, portfolios, and inquiries.

Visual & UI Design – Created a sleek, professional look with a modern color palette, strong typography, and financial data visualization.

Prototyping & Interactions – Developed interactive elements (buttons, graphs, and login features) to enhance engagement and usability.

User Testing & Refinement – Gathered feedback from potential investors and founders to optimize navigation, readability, and conversions.

25% Growth in Inquiries – Clear CTAs and an intuitive design encourage more startups and investors to connect.

Improved Conversion Rates – A seamless UX simplifies decision-making, leading to more successful co-investment opportunities.

2x Increase in Engagement – Interactive elements and data visualizations enhance investor and founder interaction.

Seamless UX Boosts Conversions – Optimized navigation and clear CTAs lead to increased investor inquiries and co-investment participation.

Interactive Elements Enhance Engagement – Visualized data and dynamic UI components encourage deeper user interaction.