Marketing Strategy Project

In my role as a Marketing Specialist, I've had the privilege of working closely with Courtclean for nearly a year, a company that specializes in top-tier cleaning equipment designed for hardwood surfaces, particularly basketball courts. As an independent marketing specialist, I brought a level of personal attention and expertise that Courtclean had been missing during its six-year tenure with a marketing corporation.

One of the key transformations during our partnership involved a significant upgrade in their online presence. By implementing SEO best practices on their website and transitioning their marketing content from generic templates to tailored, strategically developed materials designed for their target audience, we achieved remarkable results.

This evolution encompassed various elements, including:

How-To Videos: We created informative and engaging how-to videos, providing valuable insights into Courtclean's products and their usage.

Blog Content: We developed a series of informative and relevant blog posts that not only showcased Courtclean's expertise but also addressed the needs and interests of their audience.

Short-Form Marketing Videos: Short, attention-grabbing videos were designed to captivate and educate potential customers about the benefits of Courtclean's products.

Abundance of In-Use Marketing Images and Videos: A rich repository of images and videos showcased Courtclean's products in action, giving potential customers a clear view of their effectiveness.

Furthermore, our efforts extended beyond content creation. We successfully built trust with new customers by highlighting Courtclean's extensive experience and unwavering professionalism. By providing valuable content and showcasing endorsements from major clients like the Lakers, Clippers, and other NBA teams, we solidified Courtclean's reputation as a trusted and reliable provider in the industry.

Our collaboration has been marked by substantial growth and a revitalized brand image for Courtclean. I am excited about the achievements we've made, and I look forward to further opportunities for elevating their market presence.

I would like to leave you with a few marketing images as a few examples of what was produced.