The Goal
To produce a high-end commercial asset that elevates a standard utility product into a premium lifestyle item. The focus was on photorealism, lighting, and sound design to drive brand desirability.
Key Visuals
"Dark Mode" Lighting: Created a sleek, moody atmosphere to highlight the material finish and silhouette.
Tactile Sound Design: Integrated ASMR-style audio to emphasize the product's build quality and mechanics.
Physics Simulation: Used subtle particles to visualize temperature retention (hot vs. cold) without using text overlays.
My Role
Full Production (Direction, 3D Animation, Sound Design).
Like this project
Posted Jun 3, 2024
Turning a utility product into a luxury icon. Full-cycle 3D production: from modeling and simulation to lighting and sound design.