Project Overview
A high-tech 3D product commercial for the EVIQO EVIPOWER, a smart home EV charger. The video was designed to launch the product, highlighting its speed, smart app features, and premium build quality within a 60-second format.
The Challenge
The main objective was to visualize the "smart" aspect of a stationary hardware device. I needed to demonstrate invisible features—such as scheduling, cost tracking, and amperage adjustment—in a dynamic way, while also showcasing the physical durability of the connector and cable.
The Solution
I created a sleek, "tech-noir" environment using the brand’s cyan and dark tones to position the charger as a premium gadget rather than just a utility appliance.
UI Integration: Instead of using flat screenshots, I integrated the mobile app interface directly into the 3D scene, showing the seamless connection between the phone and the charger.
Material Focus: Used extreme close-ups and dynamic camera angles to highlight the rubberized textures and metal clips, emphasizing durability.
Visualizing Speed: Utilized motion blur and light streaks to metaphorically represent the fast charging capabilities (up to 48 Amp).
Deliverables
Beyond the motion graphics, I produced a suite of high-resolution static renders derived directly from the 3D scenes. These illustrations were utilized for the Eviqo website and Amazon A+ content, ensuring a consistent visual identity across all sales channels without the need for traditional product photography.
My Role
Full Production (3D Modeling, Animation, UI Animation, Rendering).
Tool used: Cinema 4D, Redshift, After Effects, Figma, Adobe Illustrator