Orblead Lead gen SaaS Website Design
Basharat Sultan
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Posted Jan 6, 2026
Orblead is a B2B lead intelligence platform designed to help growth-focused teams identify high-intent website visitors and convert traffic into qualified lead.
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Project Overview
Orblead is a B2B lead intelligence platform designed to help growth-focused teams identify high-intent website visitors and convert anonymous traffic into qualified leads.
The goal of this project was to design a clean, conversion-driven marketing website that clearly communicates value, builds trust, and encourages demo requests and free trials across desktop and mobile.
The Challenge
The Challenge
Orblead needed a website that could:
Clearly explain a complex product in seconds
Appeal to SaaS founders, marketers, and sales teams
Drive high-intent actions (Request Demo / Start Free Trial)
Maintain visual consistency across devices
Stand out in a crowded lead-generation market
The challenge was balancing clarity, credibility, and conversion without overwhelming users with technical details.
Role & Responsibilities
My Role & Responsibilities
I led the end-to-end UI/UX design process, including:
Information architecture & page structure
High-fidelity web and mobile UI design
Conversion-focused hero and CTA design
Responsive layouts for desktop and mobile
Visual hierarchy and content clarity
I worked closely with product goals to ensure the design supported both user needs and business objectives.
Final Outcome
Final Outcome
The final design delivers:
A modern, SaaS-ready visual identity
Clear storytelling from awareness to conversion
Strong CTAs that encourage action
A scalable layout suitable for future feature expansion
The result is a high-impact marketing website that communicates trust, clarity, and growth aligned with Orblead’s product vision.
Business-focused or storytelling