Social Media Design for Tender Visions: Anwuli Campaign

Samuel

Samuel Fabiyi

Verified

About:

Tender Photos is a digital platform dedicated to African photography and visual storytelling. For the launch of Tender Visions: Anwuli — An Invitation to Joy, the brand needed a cohesive set of social media designs to announce and promote the project. The campaign celebrated Igbo identity, culture, and everyday life through the lens of Amarachi Nnoli, with literary contributions from Zenas Ubere and Billie McTernan.
My role involved creating visually compelling social media posts, carousels, and short animated videos that highlighted the project’s themes and tone, merging contemporary design aesthetics with warmth and authenticity.
Anwuli social media designs
Anwuli social media designs

Challenge:

The main challenge was designing content that reflected the emotional depth of Anwuli — An Invitation to Joy while maintaining Tender Photos’ minimalist and editorial brand style. Each design needed to communicate without overwhelming the photography, ensuring the visuals complemented rather than competed with the storytelling. Additionally, the designs had to adapt seamlessly across various social formats to engage Tender Photos’ diverse online audience.
Anwuli animated social media design

Result:

The campaign rollout achieved impressive engagement on Instagram, drawing strong audience interaction and positive feedback for its cohesive, narrative-driven design. The animated videos and carousel posts effectively captured attention, helping Tender Photos amplify the reach of Tender Visions and establish a strong visual identity for future editions of the series.
View post on Instagram
 
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What the client had to say

Working with Samuel has been one of the best decisions we've made for our brand’s online presence. He is a truly gifted graphic designer with an extraordinary eye for detail, balance, and style. Can’t recommend him highly enough!

tender. photo, Tender Square Media

Jun 19, 2025, Client

Posted Oct 20, 2025

I Created social media designs for Tender Visions: Anwuli campaign, celebrating culture. Main challenge was designing to reflect the emotional depth of Anwuli.

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3

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7

Timeline

Jun 16, 2025 - Jun 19, 2025

Clients

Tender Square Media