Rostyr • Brand Identity + Launch Materials

Goal Position Rostyr as a disruptive, first-of-its-kind platform within the staffing industry. Targeting both growing and established staffing firms, the brand needed to signal credibility, innovation, and ease.

Strategy Conducted in-depth research into the staffing industry, analyzing competitors and identifying gaps in how products were perceived by both growing and established staffing firms. Explored what visual cues and brand messaging resonated with staffing founders, then applied those insights to inform the visual identity, website UI, and marketing assets.

Outcome A stand-out brand identity, website, and design system that positions Rostyr as a breakthrough against legacy competitors. The cohesive system works across channels, builds trust with staffing founders, and lays a scalable foundation for future growth and recognition.