We developed a packaging and branding system that authentically embodies REME, a clean beauty skincare brand rooted in Australia. REME's unwavering commitment to sustainability, and sensorial texture is embodied through flowing typographic treatment and minimal futuristic styling across pack and web.

Full scope included brand strategy, product naming, pack copy, social media styling and a customised Shopify store

Reme are inspirational changemakers who challenge the status quo in a non-boring unconventional way. We created a fresh take on clean beauty, designed with REME's people in mind; serving exploration, meets science, meets elegance.

Futuristic styling and typography read as contemporary science whilst fashion cues create desire and influence. Instead of relying solely on poppy pastels as per the Gen Z ecom norm, we elevated the experience through a neutral backdrop accented with focus bold colour.