Oakberry is a global food company specializing in açaí products, known for its commitment to health, sustainability, and quality. Founded in Brazil, Oakberry has rapidly expanded its presence worldwide, offering a range of açaí-based bowls and smoothies. The company focuses on using organic ingredients and maintaining the authentic flavor of açaí, while also promoting a healthy lifestyle. Oakberry's mission is to make nutritious, delicious, and convenient food accessible to everyone, with a strong emphasis on environmental responsibility and social impact.

Marketing Oakberry in South Africa as a new product presented several challenges, particularly in terms of market education and consumer awareness. Açaí is not a widely recognized ingredient in South Africa, so introducing it required significant efforts to educate consumers about its benefits and appeal. Unlike in Brazil or other markets where açaí is already popular, South African consumers may be unfamiliar with its taste, nutritional value, and potential uses. This lack of awareness means Oakberry had to get creative in marketing campaigns that highlight what makes açaí special—its rich antioxidant content, its role in a healthy diet, and creating brand awareness to build its reputation. Overcoming this educational hurdle is essential to gaining consumer trust and establishing a loyal customer base.