Most AI outputs look impressive. But by Ayush ShuklaMost AI outputs look impressive. But by Ayush Shukla

Most AI outputs look impressive. But

Portfolio project
Ayush Shukla
Most AI outputs look impressive. But they still don’t feel like a real ad.
That gap is exactly what I set out to close with AUREL🚀
—
I didn’t approach this like prompting. I approached it like building a creative pipeline.
Everything starts with structure.
I used the Compositor Node as the core—treating every visual like a layered campaign build: • model as the primary subject • product placed with intent • controlled lighting and shadow passes • grain and texture for depth
Nothing is random. Every layer is composed to feel like it went through an actual art direction process.
That’s where the “ad feel” comes from.
—
Then I pushed the product beyond flat placement.
Inside the Creative Code Node, I brought in Three.js to generate a 3D version of the product.
This changed everything.
Now the product: • has real depth • reacts to light correctly • sits naturally inside the frame
It’s not pasted in—it’s constructed into the scene.
—
From there, I designed the system to branch into four distinct campaign directions:
- Luxury Editorial — minimal, high-contrast, fashion-first - Streetwear — gritty, neon-lit, high energy - Futuristic — cinematic, immersive, sci-fi driven - Surreal — abstract, dreamlike, expressive
Each theme has its own composition logic, not just a visual style. Workflow: https://app.fuser.studio/view/fb2d0257-c565-493f-a2a8-099d2b9dd598

0 likes · 0 views · Apr 24, 2026

Most AI outputs look impressive. But they still don’t feel like a real ad. That gap is exactly what I set out to close with AUREL🚀 — I didn’t approach this...

Tags