Plex Rebrand

The Ask:

Conduct a saturation brand test in 3 medium-sized DMA’s in USA. Create a memorable and repeatable visual style to create continuity with other messaging points.  Efficiently establish core value prop: Free Movies & TV.

The Approach:

Taking into consideration that Plex's brand recognition was low in the entertainment space we decided to leverage a simplified version of the video player UI to quickly telegraph that this is a movies & TV app in the most minimal way. The Results:

This created a lift in brand awareness in the DMA's in which it was tested. 

My Role:

Creative Direction, Art Direction, Design, Retouching

New Identity:

Plex was due for a brand redesign as it shifted from software solution into the entertainment space. The new Plex logo and motion branding guidelines were created in partnership with And/Or Motion Design Studio.