Hollar, The First Online Dollar Store

Building The Brand

Hollar, a 2-year-old startup, was in need of a new brand positioning that more closely communicated their value propositions and a clearly defined brand identity. 

My Responsibilities:

Overall creative direction including: brand positioning and strategy, tagline, style guide, development of messaging hierarchy, visual language, and content creation.

My Role:

Creative Direction, Art Direction, Design

Building The Team

In addition to overseeing the creative team, I am also in charge of managing product photography studio. In order to increase efficiency in this area, I implemented several important changes to the existing workflow. The main one being the introduction of photo machines to meet our business needs and keep up with our volume of products. This change reduced the number of hours it takes to do product photography and allows us to get product on the site faster while keeping high standards of quality.

I designed our “Hollar living room”, a lifestyle photography set in our corporate headquarters, used to stage products and film social content.