Challenge: Red Bull, a global leader in energy drinks and sports marketing, engaged BASE Digital to create Sweetspot Land—a dynamic training management dashboard for team members and brand promoters.

My Role:

As the UX/UI designer, I crafted an interactive, user-centered experience for the dashboard, collaborating closely with the Base Digital tech team. This platform utilized a visually engaging illustrated map, enabling users and managers to navigate themed parks and track training progress seamlessly.