Red Bull Sweetspot Land
Nicolas Peter
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Posted Oct 27, 2024
Sweetspot Land: an interactive Red Bull training dashboard, guiding teams through themed parks to track progress and complete activities.
Challenge:
Red Bull, a global leader in energy drinks and sports marketing, engaged BASE Digital to create Sweetspot Land—a dynamic training management dashboard for team members and brand promoters.
My Role:
As the UX/UI designer, I crafted an interactive, user-centered experience for the dashboard, collaborating closely with the Base Digital tech team. This platform utilized a visually engaging illustrated map, enabling users and managers to navigate themed parks and track training progress seamlessly.
