I developed a marketing funnel with the intention to not merely accumulate followers but also foster a genuine community connection. By transforming casual social media interactions into engaged email subscribers and eventually into dedicated customers, we aimed to create a more meaningful and profitable relationship with the audience.

1) ManyChat Automation: We set up a ManyChat automation that springs into action the moment users comment with a specific keyword or interact in certain ways on Desert Greening's social media posts.

2) Landing Page: Once the automation captures the user's interest, it directs them to a bespoke landing page. Here, we gather email addresses with the promise of value-packed insights, seamlessly transitioning social media interactions into a more personalized conversation.

3) Automated Email Sequence: With email addresses secured, an automated email sequence takes over. This sequence is designed to educate, engage, and share Desert Greening's story.

4) Lead Magnet: Central to our strategy is a compelling lead magnet. This is a carefully chosen piece of content that resonates with Desert Greening's spiritually and scientifically inclined audience, offering them immediate value in exchange for their email address.

A significant uptick in sales for Desert Greening's high-ticket items. More importantly, we've established an automated system that continuously converts social media buzz into warm leads and committed email list subscribers which will serve the company long-term.