Luminary Lids is a passion project and it aimed to establish a trailblazer brand in the cosmetics industry, focusing specifically on eye makeup. The vision was to offer products that enable individuals to express their unique personalities, effectively becoming luminaries in their own lives.

We took an integrated approach to bring Luminary Lids' ambitious vision to life. We focussed on compelling brand storytelling for the website copy and also conceptualized unique, celestial-inspired names for the product range, such as "Shooting Star Glitter Liner" and "Nebula Noir Mascara."