Luminary Lids
Chiara Jansen
Project Description
Luminary Lids is a passion project and it aimed to establish a trailblazer brand in the cosmetics industry, focusing specifically on eye makeup. The vision was to offer products that enable individuals to express their unique personalities, effectively becoming luminaries in their own lives.
Shopify Store
Eyeshadow Mock-up
Image created in MidJourney
Image created in MidJourney
Brand Elements
We took an integrated approach to bring Luminary Lids' ambitious vision to life. We focussed on compelling brand storytelling for the website copy and also conceptualized unique, celestial-inspired names for the product range, such as "Shooting Star Glitter Liner" and "Nebula Noir Mascara."
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Posted Sep 25, 2023
Luminary Lids' vision is to offer products that enable individuals to express their unique personalities, effectively becoming luminaries in their own lives.
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