Client: Dynares Project Type: SaaS Product Promo / Motion Design Video Role: Motion Graphic Designer & Animator Objective: Deliver a concise, high-impact video that showcases how Dynares automates the entire PPC (Google Ads) workflow using AI. Target Audience: Digital marketers, startups, agencies, and business owners running paid ads Style: Minimal, modern SaaS motion design (text-driven, rhythm-based, no heavy voiceover)

This project focused on creating a clean and engaging promo video structured around a clear narrative flow: problem → solution → features → demo → CTA.

The video opens with a strong hook highlighting a common pain point—manual Google Ads campaign management—then quickly introduces Dynares as an AI-powered solution that automates the entire PPC funnel.

I designed the motion and pacing to follow a structured sequence:

Hook: Grabs attention with a relatable problem

Product Intro: Positions Dynares as the all-in-one AI solution

Features: Highlights automation across keyword research, landing pages, and campaign setup

Demo: Visually demonstrates AI capabilities such as generating ads for different search intents, creating matching landing pages, capturing leads, and auto-optimizing campaigns

Closing: Reinforces simplicity with “Zero spreadsheets. Zero tools juggling.”

CTA: Encourages action with a clear and confident ending

The animation uses minimal text, smooth transitions, and clean UI visuals to maintain clarity and keep the viewer focused on the product value

The final video communicates Dynares’ value proposition in a fast, clear, and visually appealing way.

By structuring the content around real user pain points and demonstrating immediate AI-driven results, the video effectively positions Dynares as a powerful tool to simplify, automate, and scale PPC campaigns—making it easier for users to go from launch to growth with minimal effort.