Over 8 million gamers worldwide use Medal’s intuitive software to be able to clip games, edit those clips, share them and connect with friends. Harmonizing UX and UI was a key propeller to ensuring user experience was being utilized in the most convenient way.

The objective was to develop a comprehensive gaming social app that allows people from all backgrounds to connect, share and showcase their gameplay clips. The design features a cohesive, energetic and subdued interface that emphasizes the colors and liveliness of the clips and games.