Seasonal Email Marketing Campaign by Teresa PeñaSeasonal Email Marketing Campaign by Teresa Peña

Seasonal Email Marketing Campaign

Teresa Peña

Teresa Peña

Role: Copywriter, Performance Marketing
Context:
This campaign was written for a car insurance company in Brazil, to be launched a week prior the annual Carnival season.
Research insights:
The carnival season is part of the content marketing calendar in most industries within the country
Parking cars on the street during this festivity is very common
Brazilians think about their cars safety when parking it on the street
Brazilians travel by car for this festivity
Copy:
Subjects: Na [Insurance Company] temos um presente de Carnaval para você! Ganhe 10% no seguro carro e curta o Carnaval com tranquilidade
Hidden text: Ganhe 10% de desconto para disfrutar da folia com tranquilidade Curta da folia sem preocupação
Email campaign
Iteration:
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Posted Aug 4, 2021