Seasonal Email Marketing Campaign

Role: Copywriter, Performance Marketing

Context:

This campaign was written for a car insurance company in Brazil, to be launched a week prior the annual Carnival season.

Research insights:

The carnival season is part of the content marketing calendar in most industries within the country

Parking cars on the street during this festivity is very common

Brazilians think about their cars safety when parking it on the street

Brazilians travel by car for this festivity

Copy:

Subjects: Na [Insurance Company] temos um presente de Carnaval para você! Ganhe 10% no seguro carro e curta o Carnaval com tranquilidade

Hidden text: Ganhe 10% de desconto para disfrutar da folia com tranquilidade Curta da folia sem preocupação

Email campaign

Iteration: