UGC Content Creation for Meela.ai's AI Companion App

The Brief Meela.ai needed UGC content to introduce their AI companion app to caregivers — adult children and spouses managing the loneliness and cognitive decline of an aging loved one. The product calls older adults directly by phone, requiring no new technology, making it uniquely accessible. They needed three videos told authentically from the caregiver's point of view.

What I Did I wrote the scripts, performed on camera, and edited all three videos. To bring genuine authenticity to the caregiver story, I enlisted my own mother as on-camera talent — creating a real dynamic between an adult daughter and her aging parent that no casting call could replicate.

The Result The client loved the videos. Meela.ai is currently running the campaign as a paid partnership on Meta platforms Facebook and Instagram .

Why This Project Matters This campaign shows I can take an emotionally complex brief and turn it into content that feels completely real. I didn't just perform the caregiver role — I lived it on camera. For brands trying to reach the 50+ market or their families, that authenticity is the difference between content that scrolls past and content that converts.