Night Lab Protein / Brand Identity & Packaging

Night Lab is a protein brand designed for the quieter half of the day. Built around slow-release casein derived from buffalo milk, it supports overnight recovery through sustained nourishment. The brand repositions protein as a calm, nightly ritual rather than a performance-driven product.

Health & Supplements | Brand Identity Design | Graphic Design | Wellness

Most protein brands emphasize energy, intensity, and performance. However, true recovery happens during rest. An area that remains underrepresented in the market.

Most protein brands focus on performance, energy, and intensity, while recovery, especially during sleep, is overlooked. Today’s users are shifting toward wellness-driven routines, seeking products that are easy to consume, support digestion, and fit seamlessly into their lifestyle. There is an opportunity to make protein feel calm, approachable, and something to look forward to, rather than a task.

With calming flavors like lavender and cherry and formats including sachets, a 500g pouch, and nighttime chewables, Night Lab transforms protein into a simple, enjoyable nightly ritual.

Night Lab redefines protein by focusing on rest and recovery instead of performance. Combining slow-release casein, sleep-supporting ingredients like melatonin, and indulgent, calming flavors, the brand creates a product that is both functional and sensorial. By offering multiple formats and a soothing experience, Night Lab becomes more than a supplement, it becomes a nighttime ritual users enjoy and return to consistently.

Working on Night Lab felt especially relevant to me, it came at a time when I needed protein more than ever. That made this project feel both personal and purposeful, shaping the direction in a very natural way.

I wanted to move away from the typical high-energy, performance-driven narrative and instead create something that feels calm, indulgent, and easy to incorporate into everyday life.

I’m really proud of how Night Lab has come together, both as a concept and in its execution.

Thank you for taking the time to view my work, I hope you enjoyed it :)