Land Rover / Range Rover Microsite UX Design
Barnaby Nagy
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Posted Jul 28, 2025
Land Rover needed a dedicated online space to showcase the features of the Next Generation Range Rover and allow users to book test drives seamlessly.
Clunky navigation → Improved conversion
Land Rover needed a dedicated online space to showcase the features of the Next Generation Range Rover and allow users to book test drives seamlessly.
Challenge
Create a focused microsite to highlight the L405 model’s advanced features.
Design an engaging user interface that captures the premium essence of the Range Rover brand.
Enable straightforward user journeys for exploring vehicle details and booking test drives.
Solution
Designed a user experience tailored specifically for the Range Rover L405 microsite.
Developed an engaging, intuitive interface allowing visitors to discover detailed car features.
Incorporated streamlined booking functionality to encourage test drive reservations seamlessly.
Results
Increased user engagement through an immersive and brand-consistent digital experience.
Facilitated easier test drive bookings, improving lead generation and conversion potential.
Strengthened Land Rover’s digital presence for the Next Generation Range Rover, supporting marketing goals effectively.
UI
Credits: UI design by Guidance
UX
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