Black Pack

At Progress Web, we enjoy teaming up with brands that have clear aim in mind. When Black Pack, the car wrapping company in Manchester, approached us, we were confident we could help their business and have a positive impact on it's visibility. Their old website, was outdated and not optimised for mobile devices, as well as it had poor performance.

Our main goal was to design and develop a new, modern website, and then boost it's online presence and increase leads through various services. The car wrapping in the UK is highly competitive, and staying at the forefront requires staying up-to-date with the community as well as news from the automotive industry.

To start our new project, we had to look at the current state of old website. It didn't showcase company's innovative approach or services effectively, slow loading times and technical issues led to a poor user experience. Additionally without ongoing assistance, Black Pack struggled to address these issues promptly.

Our help was to ensure that the new website, would appear on top of the competition. To do it our solutions included:

User-centered UI and UX design

Custom Website Design

Content optimisation and service highlight

Performance optimisation

Ongoing support

Before launching the campaign, we must identify suitable keywords for the client's website. For local businesses, it's typically straightforward, focusing on location-related keywords. As a example "Car Wrapping Manchester" clearly shows service and location.

In our meeting with Colin, we reviewed their services, together with client base, and points of interest.

Each of our websites that we design and develop is fully on-page optimised, together with basic technical SEO. Thanks to our partnership with SEO/SEM agency, full campaign results in more detailed analysis, together with more effective methods.

We have created and presented a full report with justification and application of our additional changes.

After finishing the website optimisation, we started a external link-building campaign to further improve the site's visibility.

Our team together with partners, focused on communication and negotiation with similar media websites, aiming to boost Black Pack brand recognition and domain authority in Google rankings. Our campaign additionally consisted of content writing, to keep page up to date.

Our collaboration with Black Pack has produced impressive outcomes. Freshly designed website showcased Black Pack as a leading vinyl wrapping company in Manchester, with portfolio of impressing work, and famous clients. The design is stunning and intuitive, enhancing user engagement and satisfaction. Extensive optimisation techniques significantly reduced loading times, resulting in a seamless browsing experience for visitors. The implementation of effective SEO campaign led to higher organic search rankings, bringing a substantial increase in website traffic.

Black Pack is now dominating the first page of Google and their website is appearing for over 1,600 keywords on Google.

The views have increased from 504 to 19,500 in a year of our cooperation. That's around 39x times more from the beginning.