ElleBelle — Luxury Fashion E-Commerce Platform

ElleBelle is a Paris-based luxury fashion label specializing in dresses, tailoring, and knitwear. They needed a full e-commerce platform that matched the refinement of their product line: clean, editorial, and built to convert.

The goal was a premium shopping experience that felt like browsing a curated lookbook, not scrolling through a generic storefront.

A complete e-commerce platform from the ground up using Next.js, with every page designed in Figma first.

Homepage — Editorial-style hero with seasonal collection highlights, trending categories, product carousels with quick-add functionality, community testimonials, and an Instagram-style gallery feed. The layout shifts between editorial storytelling and conversion-focused product grids.

Product Pages — Detailed product views with multiple images, size selection, ratings, and add-to-bag interactions. Each product page is designed to feel like a standalone editorial moment.

Category System — Six curated collections (Dresses, Blazers, Tops, Shoes, Accessories, Sale) with filtering, sale badges, bestseller tags, and "New" labels. Built on a flexible CMS structure so the team can manage inventory without touching code.

Cart & Checkout — Full shopping cart with real-time updates, promo code support, and a streamlined checkout flow optimized for mobile.

The visual language is restrained and intentional. Muted tones, generous whitespace, and typography that lets the photography do the talking. Every interaction (hover states, add-to-bag animations, page transitions) is subtle enough to feel premium without slowing anything down.

Mobile-first responsive design across all breakpoints. The mobile experience isn't a compressed desktop layout; it's its own considered experience.

Next.js for the frontend framework, server-side rendering for SEO and performance

Figma for all design work, from wireframes through final UI

Fully responsive across desktop, tablet, and mobile

SEO-optimized with proper meta structure, Open Graph tags, and semantic HTML

Performance-tuned for fast page loads across all product and category pages

A polished e-commerce platform that looks and feels like a high-end fashion house's digital storefront. The site balances editorial aesthetics with practical e-commerce functionality: easy product discovery, quick purchasing flows, and a brand experience that reinforces ElleBelle's positioning in the luxury market.