Astrooly — Multilingual Astrology Platform

Multilingual astrology platform with localized Stripe payments, a referral commission system, and SEO results visible in 10 days.

We designed and built Astrooly end to end: a multilingual astrology platform with AI-assisted natal chart generation, Stripe payments in 3 languages with country-based pricing, a cash referral commission system with full-funnel tracking, a custom admin dashboard, and a technical SEO and GEO setup that started producing organic traffic in under two weeks.

Astrooly is an online astrology platform that generates personalized natal charts and detailed interpretations based on a user's birth date, time, and location. The platform calculates planetary positions, then analyzes the Sun, Moon, Ascendant, houses, aspects, and elemental balance to deliver AI-assisted readings covering personality, relationships, career, and personal strengths.

The scope was broad from day one. The product needed to work in three languages, accept payments in each of them, detect a user's country server-side and adjust prices accordingly, and support promotional discount codes at launch. On top of that, there was a referral system that pays real cash commissions, a custom admin dashboard to track usage, and a full analytics stack spanning Google Ads, Meta Pixel, Microsoft Clarity, and GA4 — all routed through Google Tag Manager.

The domain had prior history, which gave us a head start on authority. We paired that with a thorough technical SEO and GEO setup from day one. The combination produced measurable organic results in under two weeks — an unusually fast outcome for a new product.

Stripe's locale param handles UI translation, but product names and descriptions require separate translated text fields. We had to ensure that when a user arrived from a Czech-language session, they saw Czech product descriptions on the Stripe-hosted checkout page, not just a translated interface.

Server-side IP geolocation works well for most users, but VPNs and corporate proxies can produce incorrect country signals. The pricing logic needed to be consistent and not break the Stripe session if detection returned an unexpected result.

A cash commission referral system requires reliable attribution from click through to paid conversion. The referrer dashboard needed to show the full funnel: clicks, signups, paid conversions, and total commission earned — accurately, without overcounting.

The domain had history but the product was brand new with no existing content authority in the astrology niche. Getting meaningful organic results quickly required a structured SEO and GEO approach from the start, not something layered on later.

The platform calculates accurate planetary positions from user-supplied birth data and renders a visual natal wheel. It then generates structured interpretations covering personality, relationships, career, and life tendencies.

We used Stripe's locale parameter to set the checkout language and passed translated product descriptions through Stripe's custom fields so users see their own language across the entire payment flow.

Each referrer gets a unique link. The system tracks clicks, signups, paid conversions, and total commission earned, with the full funnel visible in a referrer-specific dashboard inside the app.

An authenticated admin route inside Astrooly gives the operator visibility into platform activity: how many free natal charts, paid natal charts, and compatibility reports have been generated, and by whom.

We built the site with server-side rendering, structured data, canonical URLs, and hreflang from the start. GEO optimization — including AI citability signals and entity clarity — was part of the initial build, not a later retrofit.

All tracking runs through Google Tag Manager. Google Ads conversion tracking, Meta Pixel, Microsoft Clarity session recording, and GA4 event tracking are configured as GTM tags, keeping the core codebase clean.

10 days — Time from launch to first measurable organic clicks in Google Search Console

3 languages — Supported end to end: UI, Stripe checkout, and product descriptions

4 tools — Analytics and ad platforms connected via GTM: Google Ads, Meta Pixel, Clarity, GA4