Content Rich & SEO Optimal Web Redesign for SaaS Product

I met Jeff Ward after contracting his SaaS product Acodei for another client's digitalization needs.

Acodei is a platform that integrates QuickBooks Online and Stripe so that accountants can save countless hours reconciling payouts coming from Stripe. If you've received a payout from Stripe, you know that they can relate to a number of different transactions. That is something your accountant, or you (If you take care of your books) have to keep track of. Stripe fees, charges, climate contributions, everything... Acodei automates its registration into your books.

Acodei has done a great job at building a wonderful product that provides tons of value for its customers. However, as a bootstrapped business, it is difficult for Jeff and his team to manage all the frontiers of their digital tool in-house, and that is where I came in.

We jumped on a call and decided it was time for a redesign of their landing page, something that spoke more highly of their SaaS' incredible value.

Additionally, Jeff had not done any SEO work on the site, so we scoped a holistic approach to optimizing his website's content and making it more "rich".

Understand the competitive landscape.

Use research to design information architecture

Design the site based on inspiration from partners Stripe & QuickBooks

At each phase I passed on my findings to Jeff, Acodei's CEO and got his feedback, rich in experience, about what I was uncovering bit by bit.

Through this, we consistently improved the solidity of the underlying foundation of the next step at hand.

We ended up we a beautifully redesigned website that pays tribute to Acodei's service.