The project → Crafting a brand identity for a third-wave coffee brand. The problem → The owner wanted to avoid the reputation that third-wave coffee brands typically have: being stuffy, exclusive and uninviting to the general public. The solution → Combining stylized illustrations, artesanal vintage fonts, and warm neutrals with pops of colour for a visual identity that feels whimsical and friendly without distracting from what it's really about: good coffee.