Based in the heart of Sweden, Beak stands as a beacon of modern elegance, simplicity, and a touch of futurism in every creation. Pioneering the fusion of minimalism and functionality, Beak redefines contemporary living with sleek and innovative designs. From chic living room ensembles to ergonomic office solutions, Beak sets a new standard in furniture by seamlessly blending form and function.

Beak transforms spaces into modern havens, inspiring a lifestyle that seamlessly blends simplicity with style. With an unwavering commitment to quality and innovation, Beak aims to be the preferred choice for those seeking cutting-edge, timeless furniture.

Olle, the co-founder of Beak, had poured his heart into product development and shaping the brand’s vision but somehow found it challenging to build the branding that his products deserved. He had snippets of a vision in mind - to be simple, fresh, non-traditional, with a slight edge yet cozy. The Deadon team recognized the challenge and was determined to translate Olle’s vision into reality.

Picking up the cues of what Olle had imagined, we also decided to delve deep into the nuances of their furniture designs and the emotions they aimed to evoke. Through collaborative sessions, we identified key elements such as clean lines, subtle sophistication, and a touch of innovation that defined Beak's unique character. This became the foundation of our approach, ensuring a seamless integration of Beak's design philosophy into its brand identity.

Our process began with in-depth research and analysis, understanding not just the furniture but the lifestyle Beak envisioned for its customers. Drawing inspiration from the sleek contours of Beak's products, we developed a visual language that echoed modernity and sophistication. Iterative design sessions and client feedback played a pivotal role in refining our concepts until we achieved a perfect harmony between Beak's vision and our creative execution.

Deadon crafted Beak’s brand identity that checked all the boxes - modern. Simple. And futuristic. The logo, mirroring the precision of Beak's furniture designs, showcases clean lines and subtle geometric elements. Drawing in from warm oak woods in the furniture, includes neutrals to imbue sophistication, paired with a futuristic slate grey and primed with an accent dark green colour. The colour palette draws in luxury, snugness and a unique character, ensuring a cohesive brand experience across touchpoints that resonates with Beak's audience.