Educational Reel Content for Music School

Aliyah Abdon

Motion Designer
Video Editor
Content Creator
Adobe Premiere Pro
Instagram
TikTok

Case Study: Boosting Bassline Music's Brand Visibility through Post-Production Video Editing

BassLine Music, situated in Coachella Valley, provides music and music technology lessons with a sole objective: to infuse enjoyment into learning music for students spanning all age groups.

Objectives

Our primary objective was to enhance Bassline Music's brand visibility by utilizing post-production video editing techniques on pre-recorded footage. We aimed to create engaging and educational content to highlight Bassline Music's expertise as a music school.
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How We Did It

Content Transformation
We converted existing footage into short, educational videos, showcasing Bassline Music’s expertise and services.
2. Story Crafting
By trimming audio and focusing on key topics, we curated a compelling narrative that resonated with the brand’s musical expertise.
3. Enhancements
Visual Effects: Enhanced the visual appeal to captivate viewers.
Subtitles: Added for accessibility, ensuring the content could be enjoyed by a broader audience.
Transitions: Utilized to maintain a smooth and engaging viewing experience.
4. Mobile Optimization
Optimized the videos for mobile platforms like Instagram and TikTok, where they were intended to be published.

The Outcome

The results exceeded expectations, with the videos collectively gaining over 70,000 views. By repurposing content into engaging educational snippets, we not only increased brand awareness but also helped Bassline Music build a stronger connection with its audience through the authentic educational music.
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