Brand & Marketing Strategy: Mercurius 👜
Catalina Gonzalez
Brand Strategist
Marketing Strategist
Researcher
Mercurius is an ethical luxury bag brand new in the market that was looking for guidance on how to insert itself with a tailored brand and marketing strategy.
The following images have a glimpse of the brand strategy created.
They wanted to try a new style that follows futuristic but minimalistic concepts. So I worked on mood boards with these styles along with a vibrant color palette.
Color palette and mood boards for content creation inspiration.
For the marketing strategy, the creation of communication targets and their visual representation is key. These will help to focus the content pillars and have wide options of ideas to create content with specific interest topics for them.
The three communication targets.
🔍 Details of the service:
Competitor Analysis
SWOT analysis
Buyer persona
Brand Challenge
Strategic Positioning
Brand Identity & Strategy
Targets
Marketing strategy
Content pillars
Channels & tools
Goals & KPI's
Action Plan
Thank you for reading,
Cata.
