This was a testing project for the start-up company Learn Korean in Korean, one that had the purpose of helping Korean learners around the globe improve their skills without worrying about making mistakes.

As a Korean learner myself, this project captivated me to create an identity that can showcase a soft image of AI technologies and education to separate it as much as possible from the dehumanized image that it may have for some people. That is why I worked with a "comfy arcade" concept for their social media content, as well as email and website to connect with our buyer persona. As well as be part of the "Cozy Vibe" territory for the brand, which is a well-known one for our target.

After the Brand Strategy, we moved to the Marketing Strategy selecting the channels, crafting communication pillars to always have ideas to post on social media, the strategy for each of the channels, etc.

Once we have all set we are ready for the content creation 👇🏼

All the graphic content was based on the "comfy arcade" concept along with pastel/soft colors to give the "cozy vibe" we were looking for.

Besides the content for the feed, we also posted stories with the same look and feel. The goal of these stories was mainly to get interested users to pre-sign up for the product testing ✨

Thank you for reading,

Cata.