I worked on the creative direction and marketing campaign for industry-leading custom apparel company Fresh Prints. Marketing assets include the visual identity of the campaign, email designs, and a lookbook landing page that serves as a digital catalog showcase of the products being offered for the season.

I leveraged customer data to craft targeted campaigns that resonated, driving higher engagement, and resulting in $1.3 million in revenue over the course of four months from September 2023 to January 2024.

I worked on a shoot guide and worked with a stylist to curate props that would fit the vibe of the products. The vision was to show these premium and branded products as if they were in the office by the time everyone has gone on Holiday break. The office is left behind and only signs of a party thrown are left. The products are peppered in artistically haphazard and messy core scenarios that deliver the campaign big idea: Out of Office!

The photos were paird with festive gradients -- a recall to the gradients the brand has been using year-round to promote its products to customers.

Here is the full customer journey from emails, to lookbook and promo landing pages, to ads and catalogs. I designed and coordinated for content with a team of marketers and fellow designers to ensure that all of these are produced at the level of quality needed and launched on the agreed upon deadline.