Product launch for new international Streaming Service

Led a team of Paid Search account managers to launch a new streaming service across 22 European markets in 6 months

Achieved launch targets for required number of free trialists within the first 3 days of launch for each market

Defined the strategy, including budgets and forecasting, keyword and audience targeting, ad copy and KPIs

Onboarded entirely new accounts and orchestrated 100s of campaign builds

Integrated with SA360 to take advantaged of scaled ad building templates and smart bidding for sophisticated optimisation

Managed the ongoing account management of a large team working closely with SEO

Supported the product launch with App campaigns across Google and Apple

Tested and expanded Discovery/Demand Gen campaigns to capitalise on and convert prospects across YouTube, Google Discover+ and Gmail who may not otherwise be aware of the new streaming service